Marketing services
Package solutions
- In-depth interviews with experts
Analysis of foreign economic activity
Analysis of the tender procurement archive
Analyst recommendations
Marketing research reports
- Market research
- Competitive analysis
- Research on sales patterns
- Product research
- Consumer research
- Evaluation of advertising effectiveness
- Mystery shopping
- Database compilation
Business plans and financial models
- Business plans and feasibility studies
- Complex investment projects
- Presenting to banks and investors
- Selection of suppliers and equipment
- Financial models
Search of promising business opportunities
- Assessment of the company’s internal capabilities
- Identification of the most promising niches and segments
- Competitive saturation
- Assessment of the potential profitability and payback
Surveys and interviews
- Telephone surveys
- Online surveys
- Private surveys
- Expert interviews
- In-depth interviews with consumers
- Focus groups
- Hall tests
Complex analytical support
- Internal audit
- Business performance analysis
- Optimization of business processes
- Regular market monitoring
- Outsourcing marketing and analytics departments
- Consulting service
- Creating a financial business model
Development strategies
- Product assortment policy
- Promotion strategy
- Pricing policy
- Company differentiation strategy
- Creation of a Unique Selling Proposition for each segment
International market research
- Analysis of production and consumption centers
- Analysis of the structure import supplies to the studied countries
- Competitive analysis
- Determining the potential of export routes
- Identifying barriers to market entry
Methodologies
-
Collection, systematization and analysis of information from various sources
Collection, systematization and analysis of information from various sources. These include: official state statistics, publications in the media and industry publications, reports from research centers, professional associations, data from international marketing agencies, and materials from the Internet.
The method allows you to get a large amount of information, take into account different points of view and approaches, and form an objective view of the situation in the industry.
Choose the industry you are interested in
Choose the solution you are interested in
Determine your market share
Evaluate the prospects for launching the production of a new product
Choose new business lines
Identify customer needs
Get funding for the project
Get information about competitors
Evaluate production and commercial risks
To assess the perception of the brand
Example of one of them
Main research objectives are:
1. State estimation and development prospects of the Russian clothes submarket for babies and kids under 3 years old from standpoint of investment appeal.
2. Expediency definition and possibilities of investors penetrate to the Russian clothes submarket for babies and kids under 3 years old.
The research period is 2003-2007. The general trends and development forecasts of the Russian clothes submarket for babies and kids under 3 years old are considered over near-term outlook.
Information sources:
1. Reports of the Federal State Statistic Service of Russia, Legislative Assembly of Saint-Petersburg, Government of Leningrad region, and Russian Federal Customs Service.
2. Companies press releases, branch and expert estimations of mass-media.
3. Own informational resource and extensive enterprises database of Information Agency «CredInform – North-West».
General conclusions:
The Russian clothes submarket for babies and kids under 3 years old is attractive due to kids are potential consumers. According to official statistics there have been born 1,602,387 children in Russia in 2007 that more 122.75 thousand than in 2006.
Experts note that in Russia the relative share of citizens has stably been growing in a segment under 4 years against to the general natality recession during 2003-2007. The given factor is promoted by change of state policy in a social-demographic matter and active measures accepted at a federal level.
Thereupon the Russian clothes submarket is reoriented to newborns goods. The significant turnover share in children goods trade is provided by clothes segment for babies and kids, therefore the Russian market of children clothes is considered one of the most perspectives.
ZAO “Gloria Jeans” (Rostov-on-Don), OOO “Kompania Mir Detstva” (Moscow), and others occupy main positions on manufacture of clothes for babies and kids (under 0 years and elder).
Practice of price stimulation and pricing for each segment depending on population consumer ability is widespread in the clothes market for babies and kids under 3 years old.
Distinctive feature of the clothes market for babies and kids is import dependence. So, for example, Turkish and Chinese manufacturer’s goods are presented in the low price segment, whereas Italian brands are basically in the high price segment.
According to specialist’s opinion, clothes for babies and kids under 3 years old in composition of children goods group are sold through Networks of specialized children shops, discounters, stock-centers, and etc. The brief information on the leading companies of the Russian clothes submarket for babies and kids is presented in the report as well.
For more information on participants of the Russian clothes submarket for babies and kids under 3 years old see created by «CredInform – North-West» Companies Directories, in which companies are grouped using main code of Russian National Classifier of Economic Activities (OKVED).
More detailed information on any firm can be received in on-line at Agency website where in accessible form reference company data is presented not only, but also in comparative form its financial figures, foreign economic activity data and etc.
The next step
Why choose us?
Our services are based on a unique combination of proprietary market research methods and a high level of human intelligence.
40
Countries we work with
12900
Completed reports
3200
Clients
18 years
On the market
> 85%
Repeated requests
1250 billion RUR
Attracted investments
- In-depth interviews with experts
Analysis of foreign economic activity
Analysis of the tender procurement archive
Analyst recommendations
- In-depth interviews with experts
- Market research
- Competitive analysis
- Research on sales patterns
- Product research
- Consumer research
- Evaluation of advertising effectiveness
- Mystery shopping
- Database compilation
- Business plans and feasibility studies
- Complex investment projects
- Presenting to banks and investors
- Selection of suppliers and equipment
- Financial models
- Assessment of the company’s internal capabilities
- Identification of the most promising niches and segments
- Competitive saturation
- Assessment of the potential profitability and payback
- Telephone surveys
- Online surveys
- Private surveys
- Expert interviews
- In-depth interviews with consumers
- Focus groups
- Hall tests
- Internal audit
- Business performance analysis
- Optimization of business processes
- Regular market monitoring
- Outsourcing marketing and analytics departments
- Consulting service
- Creating a financial business model
- Product assortment policy
- Promotion strategy
- Pricing policy
- Company differentiation strategy
- Creation of a Unique Selling Proposition for each segment
- Analysis of production and consumption centers
- Analysis of the structure import supplies to the studied countries
- Competitive analysis
- Determining the potential of export routes
- Identifying barriers to market entry
-
Collection, systematization and analysis of information from various sources
Collection, systematization and analysis of information from various sources. These include: official state statistics, publications in the media and industry publications, reports from research centers, professional associations, data from international marketing agencies, and materials from the Internet.
The method allows you to get a large amount of information, take into account different points of view and approaches, and form an objective view of the situation in the industry.

Choose the industry you are interested in
Choose the solution you are interested in
Main research objectives are:
1. State estimation and development prospects of the Russian clothes submarket for babies and kids under 3 years old from standpoint of investment appeal.
2. Expediency definition and possibilities of investors penetrate to the Russian clothes submarket for babies and kids under 3 years old.
The research period is 2003-2007. The general trends and development forecasts of the Russian clothes submarket for babies and kids under 3 years old are considered over near-term outlook.
Information sources:
1. Reports of the Federal State Statistic Service of Russia, Legislative Assembly of Saint-Petersburg, Government of Leningrad region, and Russian Federal Customs Service.
2. Companies press releases, branch and expert estimations of mass-media.
3. Own informational resource and extensive enterprises database of Information Agency «CredInform – North-West».
General conclusions:
The Russian clothes submarket for babies and kids under 3 years old is attractive due to kids are potential consumers. According to official statistics there have been born 1,602,387 children in Russia in 2007 that more 122.75 thousand than in 2006.
Experts note that in Russia the relative share of citizens has stably been growing in a segment under 4 years against to the general natality recession during 2003-2007. The given factor is promoted by change of state policy in a social-demographic matter and active measures accepted at a federal level.
Thereupon the Russian clothes submarket is reoriented to newborns goods. The significant turnover share in children goods trade is provided by clothes segment for babies and kids, therefore the Russian market of children clothes is considered one of the most perspectives.
ZAO “Gloria Jeans” (Rostov-on-Don), OOO “Kompania Mir Detstva” (Moscow), and others occupy main positions on manufacture of clothes for babies and kids (under 0 years and elder).
Practice of price stimulation and pricing for each segment depending on population consumer ability is widespread in the clothes market for babies and kids under 3 years old.
Distinctive feature of the clothes market for babies and kids is import dependence. So, for example, Turkish and Chinese manufacturer’s goods are presented in the low price segment, whereas Italian brands are basically in the high price segment.
According to specialist’s opinion, clothes for babies and kids under 3 years old in composition of children goods group are sold through Networks of specialized children shops, discounters, stock-centers, and etc. The brief information on the leading companies of the Russian clothes submarket for babies and kids is presented in the report as well.
For more information on participants of the Russian clothes submarket for babies and kids under 3 years old see created by «CredInform – North-West» Companies Directories, in which companies are grouped using main code of Russian National Classifier of Economic Activities (OKVED).
More detailed information on any firm can be received in on-line at Agency website where in accessible form reference company data is presented not only, but also in comparative form its financial figures, foreign economic activity data and etc.
Why choose us?
Our services are based on a unique combination of proprietary market research methods and a high level of human intelligence.


Skype







