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Collection, systematization and analysis of information from various sources

Collection, systematization and analysis of information from various sources. These include: official state statistics, publications in the media and industry publications, reports from research centers, professional associations, data from international marketing agencies, and materials from the Internet.

The method allows you to get a large amount of information, take into account different points of view and approaches, and form an objective view of the situation in the industry.

In-depth survey of specialists who have authority and competence in the field under study

In-depth survey of specialists who have authority and competence in the field under study: company managers, researchers, employees of research and consulting organizations, representatives of industry associations, public authorities. With the Agency MegaResearch cooperate with more than 11,000 experts from different fields of business.

The method makes it possible to use private information known to a limited circle of specialists, get up-to-date data, professional assessment, determine industry trends, confirm or refute hypotheses formed at the stage of Desk research.

Collecting and analyzing information about the main competitors

Collecting and analyzing information about the main competitors: promotion strategy, market share, pricing policy, suppliers, sales channels, business strengths and weaknesses, and other business parameters.

The method helps to identify threats from competitors, develop measures to prevent them, find new opportunities to strengthen the company's market position, and improve business efficiency.

Research of the market and its main trends during the project implementation period

Research of the market and its main trends during the project implementation period. Analysis of the competitive environment and compliance of product delivery terms with existing consumer expectations.

Analysis of the organizational and production plan

List of the main stages, responsible persons and initiators of the project, justification of the necessary personnel of the enterprise and the size of the FOT. Description of equipment and technologies that will be used in the project implementation. As part of a standard business plan, this section is prepared based on information provided by the customer. To implement complex investment projects, subcontractors are attracted who have the necessary competencies in the studied areas.

Calculation of the main project performance indicators

Calculation of the main project performance indicators: payback period, Net Present Value (NPV), internal rate of return (IRR), and others.

As part of the financial analysis, the break-even point is determined — the minimum volume of implementation for the project to reach payback at a given level of expenses.

Identification of factors that can affect the successful implementation of the project

Identification of factors that can affect the successful implementation of the project, and assessment of their impact in qualitative and quantitative terms. The analysis provides recommendations for reducing the likely impact of each of the risk factors.

Application of mathematical statistics

Application of mathematical statistics to build predictive scenarios for the development of the market and its segments, setting up advertising companies, and analyzing the results of quantitative research.

Assessments and conclusions are made directly during the meeting

Brainstorming — a method of expert evaluation aimed at getting a large number of ideas, including from the top management of MegaResearch and/or industry experts. Assessments and conclusions are made directly during the meeting.

Business session — this is a professionally moderated meeting of the company's management team, designed to solve a specific business problem.

Identify opportunities and threats

Identify opportunities and threats, analyze the company's strengths and weaknesses, select products and target markets, build an economic strategy, and determine the resources needed to implement it.