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Marketing services

Package solutions Package solutions
Package solutions
    • In-depth interviews with experts
      Analysis of foreign economic activity
      Analysis of the tender procurement archive
      Analyst recommendations
Marketing research reports Marketing research reports
Marketing research reports
    • Market research
    • Competitive analysis
    • Research on sales patterns
    • Product research
    • Consumer research
    • Evaluation of advertising effectiveness
    • Mystery shopping
    • Database compilation
Business plans and financial models Business plans and financial models
Business plans and financial models
    • Business plans and feasibility studies
    • Complex investment projects
    • Presenting to banks and investors
    • Selection of suppliers and equipment
    • Financial models
Search of promising business opportunities Search of promising business opportunities
Search of promising business opportunities
    • Assessment of the company’s internal capabilities
    • Identification of the most promising niches and segments
    • Competitive saturation
    • Assessment of the potential profitability and payback
Surveys and interviews Surveys and interviews
Surveys and interviews
    • Telephone surveys
    • Online surveys
    • Private surveys
    • Expert interviews
    • In-depth interviews with consumers
    • Focus groups
    • Hall tests
Complex analytical support Complex analytical support
Complex analytical support
    • Internal audit
    • Business performance analysis
    • Optimization of business processes
    • Regular market monitoring
    • Outsourcing marketing and analytics departments
    • Consulting service
    • Creating a financial business model
Development strategies Development strategies
Development strategies
    • Product assortment policy
    • Promotion strategy
    • Pricing policy
    • Company differentiation strategy
    • Creation of a Unique Selling Proposition for each segment
International market research International market research
International market research
    • Analysis of production and consumption centers
    • Analysis of the structure import supplies to the studied countries
    • Competitive analysis
    • Determining the potential of export routes
    • Identifying barriers to market entry

Methodologies

  • Desk research
  • Expert interview
  • Competitive intelligence
  • Marketing analysis
  • Plans analysis
  • Financial analysis
  • Risk analysis
  • Mathematical modeling
  • Brainstorming and Business sessions
  • SWOT analysis
  • Collection, systematization and analysis of information from various sources

    Collection, systematization and analysis of information from various sources. These include: official state statistics, publications in the media and industry publications, reports from research centers, professional associations, data from international marketing agencies, and materials from the Internet.

    The method allows you to get a large amount of information, take into account different points of view and approaches, and form an objective view of the situation in the industry.

    Desk research

Choose the industry you are interested in

Agricultural industry
Agricultural industry
Business plans
Business plans
Business, Finance, insurance, marketing and advertising
Business, Finance, insurance, marketing and advertising
Chemistry
Chemistry
Ecology
Ecology
Electrical engineering
Electrical engineering
Engineering
Engineering
Food/ food industry
Food/ food industry
Fuel and energy
Fuel and energy
Information technology, computers and equipment
Information technology, computers and equipment
Light industry
Light industry
Medicine/ Pharmacology
Medicine/ Pharmacology
Metals/ metal products
Metals/ metal products
Office/ home
Office/ home
Other
Other
Paper production, packaging and woodworking
Paper production, packaging and woodworking
Publishing house/ printing
Publishing house/ printing
Raw materials, semi-finished products
Raw materials, semi-finished products
Real estate, construction and architecture
Real estate, construction and architecture
Security, communication
Security, communication
Sports/recreation/tourism
Sports/recreation/tourism
The science/Researches/Education
The science/Researches/Education
Transport
Transport
Transportation/ logistics/ customs
Transportation/ logistics/ customs
Woodworking/ forest
Woodworking/ forest
Determine your market share
Evaluate the prospects for launching the production of a new product
Choose new business lines
Identify customer needs
Get funding for the project
Get information about competitors
Evaluate production and commercial risks
To assess the perception of the brand
Example of one of them

Рынок анилина в России подвержен значительным колебаниям. Предложение анилина в 2006-2010 гг снизилось на 4%. Минимальный объем предложения на российском рынке анилина зафиксирован в 2008 г и составил 71 тыс т. Максимальный объем предложения отмечен в 2006 г – 83 тыс т. Наибольший вклад в предложение анилина на российском рынке вносит внутреннее производство, доля которого в объеме предложения в 2006-2010 гг составляла 70-83%.

Конъюнктура российского рынка анилина слабо подвержена влиянию внешних факторов и в основном зависит от ситуации на рынке сырья (в первую очередь, бензола). Фактический объем производства анилина зависит только от объема его потребления.

Спрос на анилин в России в 2006-2010 гг был нестабильным и варьировался от 57,2 тыс т (минимальное значение в 2008 г) до 65,4 тыс т (максимальное значение в 2010 г). Тем не менее, общий объем спроса на анилин в России вырос в данный период на 1,1%. Объем экспорта анилина из России минимален и не превышал в 2006-2010 гг 0,3 тыс т (2007 г).

«Анализ рынка анилина в России в 2006-2010 гг, прогноз на 2011-2015 гг» включает важнейшие данные, необходимые для понимания текущей конъюнктуры рынка и оценки перспектив его развития:

•    Общая оценка экономической ситуации в России
•    Объем продаж анилина
•    Баланс спроса и предложения анилина
•    Объем производства, экспорта, импорта и складских остатков анилина
•    Цена производства, оптовых продаж, экспорта и импорта анилина
•    Рейтинги предприятий отрасли по объему производства и выручке от продаж продукции
•    Рейтинги производителей по объему импорта и экспорта анилина
•    Финансово-экономические профили ведущих предприятий отрасли


В отчете отдельно представлены данные по крупнейшим производителям анилина.





При подготовке отчета использована официальная статистика:

•    Федеральная служба государственной статистики РФ
•    Министерство экономического развития РФ
•    Федеральная таможенная служба РФ
•    Федеральная налоговая служба РФ

Наряду с официальной статистикой в отчете приведены результаты собственных исследований BusinesStat:

•    Аудит торговли продукцией химической промышленности
•    Опрос экспертов химической отрасли

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