It is much more difficult to explore foreign markets than similar Russian ones. This requires additional tools and skills, ranging from knowledge of foreign languages to the need to study the specifics of legislation, culture, economic relations, and even statistics of different countries.
Our specialists are qualified enough to get reliable and up-to-date information even for narrow and poorly researched segments of such markets, where there is practically no analytical data in the public domain.
What tasks are solved
- collect information about current indicators and trends in the markets of a particular product in several countries;
- ranking of markets in terms of prospects for promoting the customer's products;
- assessment of the company's competitiveness in foreign markets;
- identification of consumer behavior characteristics, taking into account their national and cultural traditions;
- determining the company's export potential;
- formation of recommendations for building a marketing strategy for entering foreign markets.
International market research includes:
- Analysis of production and consumption centers
- Analysis of the structure of import supplies to the studied countries
- Competitive analysis
- Determining the potential of export destinations
- The identification of barriers to market entry
To identify the most promising markets for the customer, we define:
- the main world centers of production and consumption of the studied product;
- the world's leading manufacturers and largest consumers of both the product itself and the raw materials for its manufacture.
The foreign economic activity databases of the respective countries are studied. The analysis results determine the list of suppliers and recipients, the volume of imported goods, the structure of deliveries, import prices, and so on.
Based on the analysis of the customer's product imports to the countries under study, the level of competition, market shares of competitors, the degree of market concentration, and other necessary indicators are determined.
After conducting an initial analysis of several pre-selected markets, one or more of the most promising ones are identified and the export potential for each country is calculated.
For each of the studied markets, possible legislative, political and national barriers that may make it difficult for the customer company and its product to enter it are necessarily identified.
International market research, methodologies
- Desk research
- Expert interview
- Mathematical modeling
- Statistics analysis
- Monitoring of the market
- Market potential assessment
Collection, systematization and analysis of information from various sources
Collection, systematization and analysis of information from various sources. These include: official state statistics, publications in the media and industry publications, reports from research centers, professional associations, data from international marketing agencies, and materials from the Internet.
The method allows you to get a large amount of information, take into account different points of view and approaches, and form an objective view of the situation in the industry.
In-depth survey of specialists who have authority and competence in the field under study
In-depth survey of specialists who have authority and competence in the field under study: company managers, researchers, employees of research and consulting organizations, representatives of industry associations, public authorities. With the Agency MegaResearch cooperate with more than 11,000 experts from different fields of business.
The method makes it possible to use private information known to a limited circle of specialists, get up-to-date data, professional assessment, determine industry trends, confirm or refute hypotheses formed at the stage of Desk research.
Application of mathematical statistics
Application of mathematical statistics to build predictive scenarios for the development of the market and its segments, setting up advertising companies, and analyzing the results of quantitative research.
Getting the necessary data from open industry and Federal sources
Getting the necessary data from open industry and Federal sources, as well as specialized Internet resources.
Current monitoring of the market, prices, competitors, and media
Operational tracking of changes and their impact on the company's market position.
Neutralizing the activity of competitors, work on the image of the company and product, adjust marketing activities.
It is used for a comprehensive justification of the economic feasibility of opening a new business line
Calculation of the total volume of demand for the product released to the market. Determine the size of the market, its growth rate, the degree of concentration and level of competition, opportunities to increase profitability and encourage repeat purchases of the product.
Why choose us?
Our services are based on a unique combination of proprietary market research methods and a high level of human intelligence.