We develop strategies at all levels and directions: from the General, basic strategy for the development of the enterprise as a whole to a set of targets and ways to achieve them for production, marketing, Finance Department, HR service.
We use all available methods of marketing analysis and consulting, conduct interviews with owners, shareholders and key managers responsible for developing and achieving the targets of their divisions.
What tasks are solved
- selection of target segments and focus on them;
- development of the company's market positioning;
- improved profitability;
- increase in cash receipts;
- acceleration of earnings growth;
- increase in market share;
- improving the quality of products/services;
- managing the company's reputation.
The development strategy includes:
- Assortment policy
- Promotion strategy
- Pricing policy
- The strategy of exclusion from the competition
- Creating a USP by segment
To develop an assortment management policy:
- industry consumers are investigated, hidden demand is studied, and the potential of free market niches is evaluated;
- competitive advantages of products and goals to improve the economic characteristics of the company's product range are highlighted;
- principles of differentiation (separation from competitors) are developed);
- recommendations and forecasts are given for increasing or decreasing the share and profitability of each product group in the total portfolio, expanding or reducing the range of products in each product group (with a description of the circumstances), and so on.
Development of a promotion strategy involves:
- segmentation of the target market by products, prices, customers, competitors;
- collecting information about the audience, identifying groups in CA using surveys and questionnaires;
- identification of individual consumer needs;
- making recommendations for tracking the effectiveness of promotion activities, advertising channels used, and so on.
The company's pricing policy is developed based on the analysis of the following factors:
- the ratio of cost and price per unit of production;
- the ratio of prices of products of the enterprise, different in the degree of novelty and assortment;
- availability and severity of price and non-price competition;
- availability and degree of functional and brand competition;
- elasticity of demand for the product;
- availability of analogues and substitutes for the product in the market segment under study;
- the degree of novelty of the product at the moment and options for its aging in the future;
- compliance of the product price with its quality, level of additional services, brand prestige, market character, etc.
The choice of one or more positioning options is justified for:
- the service;
- the price;
- the attribute;
- the customer;
- the assortment;
- «out of trend».
We create a Unique Selling Proposition for target consumers, based on which they will consider your product as the most appropriate solution to their problem.
Development strategies, methodologies
- SWOT analysis
- 5 forces model analysis
- Portfolio analysis
- ABC analysis
- Determination of product life stages
- Matrix methods of portfolio analysis
- GE/McKinsey matrix
Identify opportunities and threats
Identify opportunities and threats, analyze the company's strengths and weaknesses, select products and target markets, build an economic strategy, and determine the resources needed to implement it.
Porter’s 5 forces model analysis
Study the strengths and weaknesses in the organization's position in the market, select areas where strategic changes can give the maximum result for business development.
A tool for comparative analysis of a company's business units
A tool for comparative analysis of a company's business units to determine their relative priority in the allocation of investment resources. It also allows you to get a first approximation of standard strategic recommendations for filling product lines.
The selection of the most important resources of the company
The selection of the most important resources of the company on the basis of sales or profit.
A model that describes the change in demand for a product
A model that describes the change in demand for a product from its initial appearance on the market to the complete cessation of sales.
BCG matrix, MCC matrix, etc.
Any strategic planning matrix is a tool for choosing between different opportunities for using limited company resources: projects, products, and business units. The result of this choice should be a focus on those areas that are most important and promising from the point of view of long-term development of the company.
«industry attractiveness — competitiveness» matrix
Allows you to answer the following questions:
- which business areas should the company develop;
- in which direction will the company incur losses in the long term;
- which products need to be more competitive;
- which products are priority for promotion and development;
- how to allocate resources most effectively between departments within the company;
- where to reduce the use of resources due to their unattractiveness.
Why choose us?
Our services are based on a unique combination of proprietary market research methods and a high level of human intelligence.