The MegaResearch agency made an analytical report on the exhibition "Flowersexpo 2019»
On September 10, 2019, within the framework of the round table of producers at the international exhibition of flowers, plants and equipment for floriculture and landscape design "TsvetyExpo-2019", our PR director Elizaveta Sharipova spoke about the current state of the market of freshly cut flowers and its development prospects for the next 4 years.
Among the participants of the round table were the owners and managers of leading manufacturing companies from Russia, Ecuador, Kenya, the Netherlands, Colombia, the Netherlands and other countries. As honored guests, the organizers invited the President of the Association "Greenhouses of Russia", Deputy of the State Duma A. V. Sitnikov and Governor of Miranda state Bolivarian Republic of Venezuela, Héctor Rodríguez Castro.
The agricultural sector and, in particular, crop production is one of the specializations of our agency. We are often approached by owners of greenhouses who need a marketing analysis of their segment or the development of a business plan for a new production. In total, we have more than 50 similar projects on our account. In the report, we tried to summarize the accumulated knowledge and experience and help market participants refresh and structure their knowledge in the professional field, and those guests of the exhibition who are just looking at this business (and this year's exhibition was conceived as a tool for attracting new investments in the industry) — to assess its attractiveness and scale. I think that we succeeded — the report caused a lively discussion, and Mr. Castro immediately after its completion requested the study materials for analytical support of the planned deliveries of flowers from his state to our country.
Russian manufacturers also showed interest in our research. It is known that the market of fresh "cut" is highly import-dependent — the share of foreign products in it is about 80%. Growing flowers in Russia is expensive, but profitable — of all greenhouse crops, they give the highest profit. And the potential for import substitution, as you can see, is very large. And given that the market volume in physical terms is already approaching 2 billion units, there is enough space for everyone.
We offer our services in the expert study of any of your projects in the field of agriculture. We will help you with:
- market research of your market segment;
- business plan of the new enterprise;
- analysis of the competitive environment;
- survey of consumers to determine the target audience and study their preferences;
- development of recommendations for business diversification (identification of the most profitable areas based on the production capabilities and experience of the customer);
- any other types of analytical research to support your business.
Contact our agency and work in your market with your eyes open.
