The MegaResearch agency performed on Rosoboronservice-2019
Analysis of the dynamics of industrial production shows that the period of active growth of the defense industry is ending. If in 2008-2017 it more than doubled its volumes, in 2018 for the first time in the last two decades, the level of state support decreased, and the output of military products decreased by 2.5%.
On November 28, 2019, the Russian Defense Industry Summit was held in Moscow, dedicated to finding solutions to diversify the Russian defense industry enterprises by entering the markets of civilian products. Our PR Director Elizaveta Sharipova spoke at this forum and told about what prerequisites exist now for the creation of conversion industries, how to choose promising areas of diversification and how our agency can help defense enterprises overcome the problems that may occur along the way.
Analysis of the dynamics of industrial production shows that the period of active growth of the defense industry is ending. If in 2008-2017 it more than doubled its volumes, in 2018, for the first time in the last two decades, the level of state support decreased and the output of military products decreased by 2.5%. The reason for such changes is that the rearmament of the Russian army is almost over, so its funding is being reduced.
Despite the fact that Russian President Vladimir Putin has set the Security Council the task of further increasing the share of modern weapons, the main mechanism for its solution will be to increase the efficiency of spending allocated budget funds, and not just increase their size. Thus, the priorities of the state order are changing and the defense industry enterprises need to adapt to the new conditions of existence.
Given that the defense industry is not only aircraft and ships, but also several million people working in this area, the heads of defense plants are already forced to look for new customers in order to load their production capacities. To do this, you need to solve several tasks at once
- choose products that meet the production capabilities of the enterprise and will be in demand in the market;
- calculate the production volumes needed to meet demand;
- identify optimal channels for promotion and implementation;
- develop an effective pricing policy;
- determine the prospects for the supply of products for export.
MegaResearch agency has been researching various industrial and household markets since 2012 and has been offering a ready — made marketing product for more than 5 years-a selection of promising directions for the company's development. Our analysts will analyze the existing assets and competencies of the enterprise, offer several options for opening a new production, conduct a consumer and competitive analysis of each possible segment, assess its capacity and prospects from the point of view of import substitution, calculate the potential profitability and payback period of investments.
Over the years, we have already helped many military organizations to master the parallel production of civilian products. Among them are the structures of the state corporations "Rostec", "Rosatom", "Rusnano", enterprises of small aircraft, special engineering and a number of others. We offer all interested specialists professional analytical support to enter new markets.