Rostar Group of Companies
MegaResearch agency specializes in comprehensive marketing research in various sectors of the economy.
About the client
Rostar Group of Companies is one of the leading manufacturers of suspension and steering parts for trucks. Supplies OEM spare parts for IVECO, Volvo, ISUZU, MAN, Scania trucks. It is the official supplier of components for the Russian team "KAMAZ-Master" - a multiple winner of the Dakar rally. In total, the product range of Rostar group includes more than 2500 product names. The company has received the status of an official supplier of most of the world's famous brands of trucks.
In 2017, the company started looking for new directions to expand its business. It was decided to study the prospects for organizing the production of suspension parts for all-wheel drive all-terrain vehicles. Our agency carried out a marketing study of this market segment specifically for Rostar group.
MegaResearch analysts studied the all-wheel drive all-terrain vehicle market and estimated the potential volume of demand for the products of Rostar. The study analyzed the indicators of the main market participants, the range and technical characteristics. The main consumers were studied and recommendations were given on the prospects for entering the market of a new player.
- Currently, the Rostar NGO, together with a division of KAMAZ PJSC, has produced prototypes of new products that are undergoing field tests.
- As a result, the data obtained helped the initiators of the project to protect it from investors and get the necessary funding.