PJSC Magnitogorsk Iron&Steel Works
MegaResearch agency specializes in comprehensive marketing research in various sectors of the economy.
About the client
PJSC Magnitogorsk Iron&Steel Works is the flagship of the Russian ferrous metallurgy industry. MMK produces a fifth of all steel products sold on the domestic market and is one of the world's leading steel companies. The company regularly invests significant funds in development: production is modernized, new technologies are introduced, and promising adjacent market segments are studied to expand the range of products.
As part of the search for new areas of activity, the plant's specialists were interested in the possibility of organizing the production of flat rolled steel from high-strength and alloy steel grades. MMK contacted MegaResearch and commissioned a study of this market to assess the current demand for the products in question and forecast its dynamics for the coming years.
MegaResearch experts specializing in ferrous and non-ferrous metallurgy markets analyzed the high-strength steel segment in Russia. A large-scale Desk study was conducted to analyze market players, compare the technical characteristics of steel grades, prices and working conditions. In parallel, we conducted a survey of potential consumers.
- The study fully confirmed the hypothesis about the prospects of commercial feasibility of investment in a new direction.
- The result was the recommendation of the MMK in terms of technical characteristics, cost of production and supply conditions. A database of interested buyers of products made of a new brand of steel was formed, ready to start working with test samples.