Main research objectives are:
1. Environment and economic activity estimation in terms of analysis of business processes occurring on the Russian market of cable and satellite TV hardware under present (crisis) conditions.
The research period is 2004-2008.
2. Revelation of development tendencies of the Russian cable and satellite TV hardware market, expediency definition and possibilities of investors penetrate to it in conditions of turbulent market environment.
The general trends and development forecasts of the Russian market of cable and satellite TV hardware are considered over near-term outlook.
Information sources:
1. Reports of the Russian Ministry of Communications and Informatization, Federal State Statistic Service, and Russian Federal Customs Service.
2. Companies press releases, branch and expert estimations of mass-media.
3. Own informational resource and extensive enterprises database of Information Agency «CredInform North-West ».
Outlook content:
This review is dedicated to description of hardware market together with paid cable and satellite TV market.
The attention in review was accented on condition and transition preconditions to digital broadcasting and role of the state and corporate sector in digital TV development. Manufacturers, sellers and installers (service centers) of hardware in Russia are considered. The segment of equipment for TV-programs reception in high definition standard (HDTV) is shown.
TV branch problems in Russia as basic consumer are studied. Material on paid TV market is expanded, viz: segment of cable, satellite TV, and technology based on IPTV, trend forecasts of specified segments are given as well.
Question of import equipment deliveries for satellite and cable TV to Russia in 2008(10) is studied in detail, viz: digital video tuners (receivers), satellite aerials (reflectors), switchboards of video and audio signals.
Also the review contains estimations and market participants’ opinions on occurring situations, and information on leading players of hardware market for cable and satellite TV.
General conclusions:
The Russian hardware market of paid TV completely depends on import. As to manufacturers and suppliers of various hardware elements to reveal them is a quite complex problem as they declare themselves in the most various codes according to the All-Russian qualifier of kinds of economic activities. As a matter of fact, companies are system integrators and/or suppliers of cable, satellite and on-air broadcasting equipment.
Besides, majority of participants are specialized in installation, repair, and setting-up, equipment service. For example, it is registered 722 companies specializing in installation, repair and maintenance of professional radio, television, sound recording equipment in Russia. As to radio and television equipment repair and other audio and video equipment it is engaged in 1129 companies, etc.
Basic demand for hardware is met from users in the paid TV market. So, capacity of cable and satellite TV market grows in Russia annually, by different estimations, on the average at 25-50% at average revenue per user at level about $2. According to preliminary data the market volume reached to $980 million in 2008.
Traditionally there is concentrated a significant users base in a segment of cable TV that makes more half of entire market. But segment of satellite TV is the most profitable.
Development impact of paid TV market and that of hardware will be stage-by-stage realization of the «Development concept of television and radio broadcasting in Russia throughout 2008-2015» by the state with attraction of private investments.
The technical basis of television broadcasting is factories and operators specializing in manufacture of different hardware elements, telecommunication, radio broadcasting and television.
The brief information on the leading companies of the Russian market of cable and satellite TV hardware and operators of TV is presented in the report as well. For more information on other participants see Branch Enterprises Databases and also Companies Directories.
To check up reliability of any firm and to receive more detailed information on it everyone can address directly in «CredInform North-West» or use on-line at Agency website.
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To guarantee information resources availability for the purpose of subsequent administrative decisions making, Agency notes that prices are reduced on entire range of completed in preceding years marketing researches within 10%-30%.
Contents:
1 Russian hardware market of cable and satellite TV in 2008 2
State and transition preconditions to digital television and radio broadcasting 2
Role of the state and corporate sector in digital TV development 3
Manufacturers, sellers and installers (service centers) of hardware 7
Segment HDTV (High definition television) 15
Problems of TV branch in Russia 19
Estimations and opinions of market participants 20
2 Russian market of paid TV as a consumer of hardware 27
Paid TV market capacity 27
Segment of cable TV 30
Segment of satellite TV 37
Feature of IPTV segment 53
3 Advertising activity as an element of promotion policy 55
4 Analysis of import equipment deliveries of satellite and cable TV to Russia in 2008(10) 61
Digital video tuners (receivers) commodity group 8528715000 61
Satellite aerials (reflectors) commodity group 8529103100 70
Switchboards of video and audio signals commodity group 8517620009 75
5 Development trends of cable and satellite TV market as a consumer of hardware 80
Segment of cable TV 81
Segment of satellite TV 85
Segment of cable and satellite TV under crisis conditions 87
6 Leading players of hardware market of cable and satellite TV 89
Manufacturers and suppliers of hardware 89
Some participants of foreign trade activities 99
Tables:
1.1. Directions financing of the Federal target program «Development of television and radio broadcasting in the Russian Federation (2007-2015)»
1.2. Basic expense items, financing sources and TV digitization program to 2015
1.3. Financing of TV digitization program to 2015
1.4. Equipment manufacturers for satellite TV and Internet reception, presented in Russia
1.5. Basic manufacturers of automatic spacecrafts and objects
1.6. Wholesale traders of radio and television equipment, technical data carriers (with/without records) detailed on annual turnover (TOP-20)
1.7. Wholesale traders of industrial electric and electronic equipment, including telecommunication equipment detailed on annual turnover (TOP-20)
1.8. Repair companies of radio and television equipment and other audio and video equipment detailed on annual turnover (TOP-20)
1.9. Wholesale traders of household electric appliances, radio and television equipment detailed on annual turnover (TOP-5)
1.10. Retail traders of household electric appliances, radio and television equipment detailed on annual turnover (TOP-20)
1.11. Companies specializing in installation, repair and maintenance of professional radio and television, sound recording equipment detailed on annual turnover (TOP-20)
2.1. Structure of leading operators in the market on technology of signal transmission detailed on annual turnover and users base
2.2. Investments volume on 2008 for broadband and Triple Play development
2.3. Coverage of the Russian households by radio and paid TV broadcasting
2.4. Operators of cable TV in Russia (TOP-10)
2.5. Services of some largest cable TV operators
2.6. Advantages and disadvantages of basic Russian satellite TV operators
2.7. Structure and cost of satellite TV operators television channels packages
2.8. Cost of works on installation of additional Trikolor TV equipment
2.9. Cost of works on installation of additional NTV-Plus equipment
2.10. Cost of Rikor TV equipment
3.1. The largest advertisers in Russia detailed on voted budget on 2009 (TOP-30)
4.1. Delivery volumes of digital video tuners (receivers) to Russia in 2008 (10) (detailed on consignors countries and in cost value)
4.2. Import delivery volumes of digital video tuners (receivers) to Russia in 2008 (10), ТОР-10 (detailed on manufacturers, consignors, consignees and description of goods)
4.3. Delivery volumes of satellite aerials (reflectors) to Russia in 2008 (10) (detailed on consignors countries and in cost value)
4.4. Import delivery volumes of satellite aerials (reflectors) to Russia in 2008 (10), ТОР-10 (detailed on manufacturers, consignors, consignees and description of goods)
4.5. Delivery volumes of video switches to Russia in 2008 (10) (detailed on consignors countries and in cost value)
4.6. Import delivery volumes of video switches to Russia in 2008 (10), ТОР-10 (detailed on manufacturers, consignors, consignees and description of goods)
Diagrams:
1.1. Realization volume trends of common TVs and HD-TVs in 2007-2012
2.1. Volume of the Russian paid TV market in 2004-2008
3.1. Consignors countries geography to Russia in 2008 (for 10 months) of digital video tuners (receivers) declared on commodity group 8528715000 (in kind)
3.2. Consignors countries geography to Russia in 2008 (for 10 months) of digital video tuners (receivers) declared on commodity group 8528715000 (in cost value)
3.3. Consignors countries geography to Russia in 2008 (for 10 months) of satellite aerials (reflectors) declared on commodity group 8529103100 (in kind)
3.4. Consignors countries geography to Russia in 2008 (for 10 months) of satellite aerials (reflectors) declared on commodity group 8529103100 (in cost value)
3.5. Consignors countries geography to Russia in 2008 (for 10 months) of video switches declared on commodity group 8517620009 (in kind)
3.6. Consignors countries geography to Russia in 2008 (for 10 months) of video switches declared on commodity group 8517620009 (in cost value)
4.1. Operators sharing of the Russian cable and satellite TV market to 2010
4.2. Operators sharing of the Russian broadband access services market to 2010
Figures:
1. Example of the brief supplemental information on a company
2. Analysis of financial figures of a firm "X"
3. Analysis of foreign trade activities of a firm "X"
