Subject of research: FOOTWEAR MARKET AND FOOTWEAR RETAIL NETWORKS
Goal of research: EVALUATION OF THE MARKET AND FORECAST OF ITS DEVELOPMENT FOR 2012-2014
Regions of research: RUSSIA REGIONS OF RUSSIA
Main blocks of research:
GENERAL ECONOMIC SITUATION IN RUSSIA
SUBJECT OF RESARCH
RETAIL SALES OF LEATHER FOOTWEAR
THE LARGEST PLAYERS OF FOOTWEAR RETAIL
MARKET OF FOOTWEAR INTERNET TRADE
TRENDS ON THE RUSSIAN MARKET OF FOOTWEAR RETAIL SALES
FORECAST OF FOOTWEAR SALES DEVELOPMENT
The largest Russian companies for which profiles are made:
Joint stock Company «Trading Company «TsentrObuv»
Limited liability Company «Econica-Obuv»
Group of companies «Obuv Rossii»
Joint stock Company «Footwear Company «Unichel»
Limited liability Company «Selling house «Spartak»
Production volumes, financial activities data, balance sheets, profit and loss statements, cash-flow statements, the subsidiaries and other data about these main companies were presented.
Information sources used:
Federal State Statistics Service
Ministry of economic development of the Russian Federation
Federal Customs Service
Federal Tax Service
International bases of statistics
Field expert evaluations
Retail sale reports
Materials of the field’s main players
Field print and electronic publications
The research contains 20 schedules, 7 diagrams, 26 tables.
EXTRACTS FROM RESEARCH
RETAIL SALES OF LEATHER FOOTWEAR
In 2011 retail sales of leather footwear were more than *** billion rubles in Russia. It’s 10 % more than in 2010. Growth of footwear sales corresponded to the general tendencies of retail increase, caused by *** and ***.
In dynamics of footwear sales by quarters the general tendency is traced:the sales were minimal in *** quarter. It was caused both by *** and *** influencing cost retail sales. Then sales increased within a year. Ultimate sales were achieved in *** quarter when there was demand on ***.
In the first three quarters of 2011 *** federal district concentrated nearly a half of whole retail sales. Dominance of one district can be explained by ***. In the Central district main part of retail sales (*** %) is provided by Moscow. The second place was occupied by *** district where sales made *** % of total amount.
THE LARGEST PLAYERS OF RETAIL FOOTWEAR
Following the results of 2011 the TsentrObuv company had the widest retail network - 575 outlets. It is followed by «Unichel» - 320 shops. The third place was taken by «Ecco» - 264 stores.
Last year «***» was the fastest growing - ***new stores were opened during this period. It is followed by «***» company – they opened *** stores. Third place is taken by «***» with *** stores opened in 2011.
At the same time «***» network diminished: *** shops were closed in 2011 – almost one fifth of total number. «***» shut down15 stores. «Obuvnoj mir-Lider» closed *** stores.
MARKET OF FOOTWEAR INTERNET TRADE
Clothes and footwear – one of the most demanded categories of online sales, their customers *** % of all Internet users. And this segment has a high growth potential because online sales remain unusual for Russian customers, however every year more and more users start to explore this service.
Now in stock of one of the largest online footwear sellers prevail *** - *** % and shoes - *** %. As for summer shoes 9% is for *** and *** compose ***%..
Large Internet shops peculiarity is that, despite obvious seasonality of the goods, it is possible to find off-seasonal footwear (both of last season and some new models).
FORECAST OF FOOTWEAR RETAIL DEVELOPMENT IN RUSSIA
Demand on footwear retail depends, first of all, on *** and secondly on ***. Reduction of the first figure influences demand structure: *** decreases, their customers switch to ***. In addition, the number of spontaneous purchases and total amount of sales in physical terms decreases. Decrease of *** reduces number of potential consumers and, therefore, sales.
In 2012-2014 experts predict real income increase to the level of *** % that will favorably affect footwear retail.
RESEARCH METHODOLOGY. LIST OF SCHEDULES, DIAGRAMS, TABLES AND SCHEMES
1. GENERAL ECONOMIC SITUATION IN RUSSIA
1.1. Population of Russia
Number of population
Largest cities
Social standards of living dynamics
Economic activity
1.2. Economic situation
Dynamics of economic development
Stability of the state budget
1.3. Position of Russia in the world
Share of RF in world population
2. SUBJECT OF RESEARCH
2.1.Description of footwear retail
2.2.Classification of footwear retail network
All-Russian Classification of Products by types of Economic Activities
Classification by forms of ownership
Classification by types of trade
Classification by specialization
Classification by types of organization
Classification by types of trading object
Classification by forms of trading service
Classification by price policy
2.3.Activity classification of footwear retail by Russian National Classifier of Economic Activities
3. RETAIL SALES OF LEATHER FOOTWEAR
3.1.Dynamics of retail sales by years, by quarters
3.2.Structure of retail sales by federal districts
3.3.Structure of retail sales by regions
3.4.Channels of sales in the Russian market of footwear
Formats of retail trade.
4. THE LARGEST PLAYERS OF FOOTWEAR RETAIL
4.1.Joint stock company «Trading company «TsentrObuv»
Types of activities
Subsidiaries
About company
Company strategy
Product range and brands
Centro
Balance sheet
Cash-flow statement
Financials of activity
4.2.«Econica» (Limited liability company «Esperans»)
Types of activities
Subsidiaries
About company
Company strategy
Product range and brands
Centro
Balance sheet
Cash-flow statement
Financials of activity
4.3.Group of companies«Obuv Rosii»
Types of activities
Subsidiaries
About company
Company strategy
Product range and brands
Balance sheet
Cash-flow statement
Financials of activity
4.4.Joint stock company «Footwear company «Unichel»
Types of activities
Subsidiaries
About company
Company strategy
Product range and brands
Balance sheet
Cash-flow statement
Financials of activity
4.5.Limited liability company «Selling house «Spartak»
Types of activities
Subsidiaries
About company
Company strategy
Product range and brands
Balance sheet
Cash-flow statement
Financials of activity
4.6.Other companies on the market
Group of companies«Monro»
Limited liability company«ECCO ROS»
Limited liability company «Group of companies«Carlo Pazolini»
Group of companies «MONARCH»
4.7.Companies on the children\'s footwear market
«Antilopa»
«Kotofeyka»
«TASHI ORTO»
«Deti»
«Dochki & Synochki»
«Obuvashka»
4.8.Rating of networks by number of shops
4.9.Franchising programs on the footwear marketи
5. MARKET OF FOOTWEAR INTERNET TRADE
5.1. Dynamics of demand for footwear Internet shops
Lamoda.ru
Sapato.ru
5.2. Demand structure
6. TRENDS ON THE RUSSIAN MARKET OF FOOTWEAR RETAIL
7. FORECAST OF FOOTWEAR SALES DEVELOPMENT
List of schedules
1. Dynamics of resident population number of Russia in 2000, 2005, 2010 and forecast for 2015 and 2020, ths people.
2. Dynamics of actual household disposable income in Russia in 2000-2011*, %
3. Forecast of the ratio of demographic load dynamics in 2011-2031
4. Dynamics of number of employed and unemployed people in RF in 2006-2010, ths people
5. Dynamics of share of the unemployed in economically active population by FD of RF in 2006-2010, %
6. Dynamics of GDP of RF in prices of 2008 in 2001-2011, billion rubles
7. Investments into the fixed capital of RF in 2002-2011
8. Surplus/deficit of consolidated budget of RF in 2006-2011, %
10. Dynamics of the Russian external debt structure by the main sectors in 2001-2010, %
11. Consumer prices index in RF 2001-2011, %
12. Share of RF in the population of the world in 2000-2010 and forecast until 2100
13. Share of RF in the world GDP in 2000-2011 and forecast for 2012-2016, %
14. Dynamics of Russian sales of leather footwearin 2009-2011* , ths rubles
15. Dynamics of Russian sales of leather footwearby quarters in 2009-2011, billion rubles.
16. The largest footwearretail networks in 2011.
17. Dynamics of stores number of the biggest footwear brands situated in Russia from June 2010 to June 2011
18. Dynamics of demand for clothes and footwear in online shops, % from total number of the respondents buying in a network per year
19. The most popular categories of the goods bought in a network in 2010, %
20. Dynamics of leather footwear sales on Russian marketin cost terms in 2009-2011* and forecast for 2012-2014, thsrubles.
List of diagrams
1. Structure of Russian leather footwear sales by federal districts in January- September 2011, %
2. Structure change of retail sales of leather footwear by federal districts in 2009-2011* , %
3. Regional structure of Russian retail sales of leather footwear in January –Setember2011, %
4. Change of regional structure of Russian retail sales of leather footwear in 2009-2011,%
5. Structure of the Russian footwearmarketby distribution channel in cost terms in 2010, %
6. Product range structure of women\'s shoes inlamoda shop by types of footwear, %
7. Structure of online purchasing frequency by types in 2010, %
List of tables
1. Number of population in the largest cities of Russia according to the all-Russian Census of 2010, ths people.
2 Russian retail sales of leather footwear in federal districts in 2009- september 2011 гг., ths rubles
3. Russian retail sales of leather footwear in regions in 2009- Septamber 2011, ths rubles.
4. Subsidiaries of Joint stock company «Trade Company «TsentrObuv»
5. Balance sheet of Joint stock company «Trade company «TsentrObuv»
6. Cash-flow statement of Joint stock company «Trade company «TsentrObuv»
7. Dynamics ofperformance indicators of Joint stock company«Trade company «TsentrObuv»
8. Subsidiaries of Limited liability company «Esperans»
9. Balance sheet of Limited liability Company «Esperans»
12. Subsidiaries of Limited liability company «Obuv Rossii»
13. Balance sheet of Limited liability company « Obuv Rossii »
14. Cash-flow statement of Limited liability company « Obuv Rossii »
15. Financials of Limited liability company « Obuv Rossii »
16. Subsidiaries ofJoint stock company «Footwear company«Unichel»
17. Balance sheet of Joint stock company « Footwear company«Unichel »
18. Cash-flow statement of Joint stock company « Footwear company«Unichel »
19. Financials ofJoint stock company« Footwear company«Unichel »
20. Subsidiaries of Limited liability company «Selling house «Spartak»
21. Balance sheet of Limited liability company « Selling house «Spartak »
22. Cash-flow statement of Limited liability company « Selling house «Spartak »
23. Financials of Limited liability company« Selling house «Spartak »
25. Volume of franchisinginvestments of shoe shops in 2011.
26. The largest online stores in 2011
