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Autumn is a traditional time for holding the main industry exhibitions of industry and agriculture in Russia. From September 24 to 27, 2019, the 28th International Food Exhibition WorldFood Moscow was held at the Crocus Expo IEC in Moscow, where the PR Director of MegaResearch agency Elizaveta Sharipova performed. The report was made within the framework of the conference "Tea and coffee market in Russia: trends, cases and development forecasts" and is devoted to the analysis of the Russian tea market in the B2B segment in the following areas:

• Dynamics of market development in the years 2017-2019.
• Factors affecting the market.
• Structure of consumption by type, assortment and producing countries.
• Analysis of competition in the industry.
• Current trends in tea consumption.
• Forecast of market development until 2023.

Russia is one of the world leaders in tea consumption, while our country practically does not grow its own raw materials for its preparation — the world's northernmost Krasnodar tea occupies no more than 2% of the total domestic production. Therefore, the main attention in the analysis of this market was paid to the supply of imported tea, which is then packaged in the territory of the Russian Federation or sold in specialized stores by weight. The report separately presented data on the entire market, as well as on the segment of loose tea sold at retail.

Experts highly appreciated the information provided in our presentation. According to its results, more than ten companies requested a presentation for a more detailed review. We will be happy if the data obtained will help market participants in their work.

MegaResearch agency specializes in the study of the food market and has conducted many studies of its various segments. Our specialists have expert knowledge and competencies and are ready to carry out any necessary analytical work for you: business planning, consumer research, analysis of import and export operations, forecasting the commercial feasibility of a particular area of activity, etc. We invite to cooperation all those who are interested in business development and achievement of success in competitive struggle.

In September 2019, the Expocenter hosted the 22nd International Exhibition "Chemistry-2019", the key event of which was the VII Moscow International Chemical Forum, which is the largest discussion platform for specialists of the chemical and petrochemical industry in Russia.

Within the framework of the plenary session "Waste processing and recycling. Ecology and technology of the industry" our leading expert-analyst Polina Medvedeva made a report "Prospects for the development of the industry under the influence of the national project "Ecology". The topic of environmental protection in the organization of industrial production is now particularly relevant, but the process of installation and modernization of treatment facilities is going with some difficulties, since the requirements of environmentalists are often overstated and only large businesses can fully meet them.

Our report covered the following topics:

• What are the reasons for the decline in the growth rate of the chemical industry
• What hinders the development of the chemical industry in Russia.
• Which companies have already started implementing the national project "Ecology".
• How the national project "Ecology" will affect the development of enterprises in the industry.
• What is more profitable — to pay fines or reconstruct production.
• What processes are generated by the tightening of environmental requirements.

In the course of the study, based on the materials of which the presentation was prepared, our analysts interviewed representatives of large companies in the chemical industry (with revenue of 1 billion rubles per year). Their opinions and assessments allowed us to check and update the results of the desk analysis, which we shared with the forum participants.

The report aroused great interest, and as a result, a discussion began about the degree of rigidity and adequacy of the current rules of state regulation in the field of ecology, as well as about the measures that market participants propose to improve them. The topic turned out to be so interesting that all the questions did not even have enough time allotted by the regulations.

Marketing research of complex industrial markets is one of the areas of specialization of our agency. We invite to cooperation the enterprises of the mining and manufacturing industry interested in analytical justification of prospects of an exit to new domestic markets, implementation of investment projects, expansion of production volumes at the expense of export deliveries and other options of business development. We know how to get the objective and reliable information you need right now.

On September 17, 2019, within the framework of the 53rd Federal wholesale fair "Tektillegprom-2019", a practical seminar "Analytics as a tool" was held, during which our Director of Public Relations, Elizaveta Sharipova, spoke about the analytical tools used in our research and how they should be used to achieve success in business. The following issues were discussed in detail in the report:

1. What tools exist and what tasks they are used for (with practical cases).
2. Features of the analysis of the Russian and foreign markets.
3. What you should pay attention to when choosing an analytical partner.
4. How to use analytics to leave competitors behind and increase sales.

Despite the fact that the fair was dedicated to the products of the textile industry, the methods that Elizabeth spoke about are universal and can be applied in any market. Therefore, all participants of the seminar received the necessary understanding of the role of analytics from a professional marketing agency for solving specific tasks: obtaining investments, entering new markets, analyzing the competitive environment, studying the preferences of the target audience, and many others.

For the exhibition participants and specialists, the organizers have prepared the next issue of the journal "Vestnik Tekstillegprom", which traditionally covers the most important issues of the industry development, current analytics and new promising technologies for the production of light industry products. This time, the analytical section published an article by our expert Maria Stening "The market of spinning and thread products in Russia: state and prospects of development", written based on the results of the market research of natural, synthetic and artificial sewing, as well as embroidery and knitting threads in 2017-2018.

Our agency specializes in marketing research of Russian and foreign markets and offers its analytical support services to large, medium and small businesses. We provide our clients with up-to-date and reliable information that helps them make important decisions based on objective and verified data. Become a leader in your industry with the help of the leading marketing agency in Russia according to the independent rating Motton Pik.

On September 10, 2019, within the framework of the round table of producers at the international exhibition of flowers, plants and equipment for floriculture and landscape design "TsvetyExpo-2019", our PR director Elizaveta Sharipova spoke about the current state of the market of freshly cut flowers and its development prospects for the next 4 years.

Among the participants of the round table were the owners and managers of leading manufacturing companies from Russia, Ecuador, Kenya, the Netherlands, Colombia, the Netherlands and other countries. As honored guests, the organizers invited the President of the Association "Greenhouses of Russia", Deputy of the State Duma A. V. Sitnikov and Governor of Miranda state Bolivarian Republic of Venezuela, Héctor Rodríguez Castro.

The agricultural sector and, in particular, crop production is one of the specializations of our agency. We are often approached by owners of greenhouses who need a marketing analysis of their segment or the development of a business plan for a new production. In total, we have more than 50 similar projects on our account. In the report, we tried to summarize the accumulated knowledge and experience and help market participants refresh and structure their knowledge in the professional field, and those guests of the exhibition who are just looking at this business (and this year's exhibition was conceived as a tool for attracting new investments in the industry) — to assess its attractiveness and scale. I think that we succeeded — the report caused a lively discussion, and Mr. Castro immediately after its completion requested the study materials for analytical support of the planned deliveries of flowers from his state to our country.

Russian manufacturers also showed interest in our research. It is known that the market of fresh "cut" is highly import-dependent — the share of foreign products in it is about 80%. Growing flowers in Russia is expensive, but profitable — of all greenhouse crops, they give the highest profit. And the potential for import substitution, as you can see, is very large. And given that the market volume in physical terms is already approaching 2 billion units, there is enough space for everyone.

We offer our services in the expert study of any of your projects in the field of agriculture. We will help you with:

• market research of your market segment;
• business plan of the new enterprise;
• analysis of the competitive environment;
• survey of consumers to determine the target audience and study their preferences;
• development of recommendations for business diversification (identification of the most profitable areas based on the production capabilities and experience of the customer);
• any other types of analytical research to support your business.

Contact our agency and work in your market with your eyes open.

On 26 August, an open meeting of the AGORA platform in the framework of the section "Analysis and perspectives in automotive industry" exhibition "Automechanika-2019" PR Director of our Agency Elizabeth Sharipova made an analytical report "Current status and key characteristics of the market of passenger cars and light commercial vehicles in Russia and the CIS".

The report was made on the basis of a marketing study that we conducted this year. Its main themes are:

• Market dynamics in Russia, Kazakhstan, Belarus and Ukraine in 2016-2018
• Factors affecting the market in each of the countries.
• Modern trends in consumption.
• Forecast of the development of the passenger car market and the LCV segment for the medium and long term.

In 2019, the Russian car market moved from growth, which was observed for three consecutive years (2016-2018), to a decline. Therefore, in preparation for the speech, we conducted several in-depth interviews with industry experts, the results of which provided up-to-date data on the current state of the market, the reasons for the drop in demand, and also formulated a forecast for sales of passenger cars and light commercial vehicles until the end of 2019. We also shared this information with all the listeners.

The report aroused great interest among the participants of the market of spare parts and equipment for car repair. They got an idea of where their demand-generating industry is going and how the behavior of the main consumers of their products — owners of passenger vehicles-will change. All interested parties were given comprehensive answers to the questions asked, as well as offered special conditions from our agency for conducting market research in this area.

Follow our presentations at the largest industrial exhibitions and conferences, get up-to-date reviews of your profile market and order individual research for the development of your business in the leading Russian marketing agency MegaResearch.