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Within the framework of the international specialized exhibition Upakovka-2020, which was held from 28 to 31 January 2020, an analytical session "Current state and prospects for the development of the packaging market" was held at Expocentre Fairgrounds on 31 January, organized by our agency.

During the session, our PR Director Elizaveta Sharipova made a presentation on the topic "The market of rigid single-use plastic packaging in Asia and Eastern Europe: major changes over 30 years". Our agency's analysts have conducted relevant research. Elizaveta Sharipova began the report with global trends in the packaging market, including increased consumption of packaging materials following the growth in demand for food products caused by population growth; increased shelf life of products, primarily due to the use of BOPP films; shifting the focus from product quality to packaging quality; gradually reducing the size and weight of the packaged product.

Overall, the total consumption of rigid single-use plastic packaging in Asia is 7.5 times that of Eastern Europe. At the same time, the largest volume of consumption is observed in China, and in Japan, negative dynamics is recorded. Next, Elizaveta Sharipova reviewed selected countries in Asia (Japan, China, India) and Eastern Europe (Poland, Czech Republic, Lithuania, Latvia, Estonia). In general, the share of modern materials (PET, A-PET, BOPET and PET-G) has increased in all countries under review. Everywhere, the share of polystyrene consumption decreased while maintaining the consumption of polypropylene. In addition, in all the countries under consideration, except China, the share of polyethylene use has decreased. The global market for rigid polymer packaging will grow by 3-3.5% in the coming years. The largest increase will be observed in China and India. In developed countries, consumption growth will decline, and after 2025 it will become negative.

Analysis of the dynamics of industrial production shows that the period of active growth of the defense industry is ending. If in 2008-2017 it more than doubled its volumes, in 2018 for the first time in the last two decades, the level of state support decreased, and the output of military products decreased by 2.5%.

On November 28, 2019, the Russian Defense Industry Summit was held in Moscow, dedicated to finding solutions to diversify the Russian defense industry enterprises by entering the markets of civilian products. Our PR Director Elizaveta Sharipova spoke at this forum and told about what prerequisites exist now for the creation of conversion industries, how to choose promising areas of diversification and how our agency can help defense enterprises overcome the problems that may occur along the way.

Analysis of the dynamics of industrial production shows that the period of active growth of the defense industry is ending. If in 2008-2017 it more than doubled its volumes, in 2018, for the first time in the last two decades, the level of state support decreased and the output of military products decreased by 2.5%. The reason for such changes is that the rearmament of the Russian army is almost over, so its funding is being reduced.

Despite the fact that Russian President Vladimir Putin has set the Security Council the task of further increasing the share of modern weapons, the main mechanism for its solution will be to increase the efficiency of spending allocated budget funds, and not just increase their size. Thus, the priorities of the state order are changing and the defense industry enterprises need to adapt to the new conditions of existence.

Given that the defense industry is not only aircraft and ships, but also several million people working in this area, the heads of defense plants are already forced to look for new customers in order to load their production capacities. To do this, you need to solve several tasks at once

• choose products that meet the production capabilities of the enterprise and will be in demand in the market;
• calculate the production volumes needed to meet demand;
• identify optimal channels for promotion and implementation;
• develop an effective pricing policy;
• determine the prospects for the supply of products for export.

MegaResearch agency has been researching various industrial and household markets since 2012 and has been offering a ready — made marketing product for more than 5 years-a selection of promising directions for the company's development. Our analysts will analyze the existing assets and competencies of the enterprise, offer several options for opening a new production, conduct a consumer and competitive analysis of each possible segment, assess its capacity and prospects from the point of view of import substitution, calculate the potential profitability and payback period of investments.

Over the years, we have already helped many military organizations to master the parallel production of civilian products. Among them are the structures of the state corporations "Rostec", "Rosatom", "Rusnano", enterprises of small aircraft, special engineering and a number of others. We offer all interested specialists professional analytical support to enter new markets.

On October 22-24, 2019, Moscow hosted the international exhibition of gas-cylinder, gas-fueling equipment and equipment on gas-engine fuel GazSuf 2019. Maria Leontieva, Director of the Analytics Department of our agency, spoke at the strategic session dedicated to the conversion of transport to gas cylinder equipment and promising solutions for controlling the turnover of gas cylinders.

In the report devoted to the analysis of the market of high-pressure cylinders for CNG, special attention was paid to the review of the regulatory framework of the industry and state support programs, which were finally adopted only this year. The financing provided under the program to stimulate the transition of vehicles of all categories to gas-powered fuel will give a powerful impetus to the development of the high-pressure cylinder market. According to the forecast of our analysts, by the end of this year, its volume will grow by more than 50%, and by 2023 it will exceed the current figures by 4 times.

Safety and certification issues are very important for the gas cylinder equipment market. Excessive restrictions still apply in this area, which hinder the development of the gas filling network and complicate the process of registering and operating vehicles converted to gas. At the same time, MegaResearch analysts note that administrative barriers, although slowly, are being removed. It is pleasant that the conference was attended by responsible heads of regulatory and supervisory bodies, who responded positively to the problems raised in the report and even said that some of them have already been practically solved.

MegaResearch agency specializes in the study of complex industrial markets, where supply and demand are regulated not only by the economic situation, but also by government incentives, as well as established stereotypes and consumer beliefs. For gas-cylinder equipment, for example, these are concerns of owners of private vehicles regarding the safety of methane as a fuel and in terms of maintenance of the installed gas supply system, and regarding its impact on the engine life. We conduct a series of in-depth interviews with market participants and experts who help identify such factors, develop recommendations for working with them and confirm the conclusions obtained through desk research, both for the industry as a whole and for its most problematic segments. Please contact us if you need a market analysis made by professional business analysts specifically to solve the problems you face.

PR Director of our agency Elizaveta Sharipova made an analytical report at the next industry conference "Prospects for the development of milk exports against the background of its deficit in the domestic market", in which she presented the results of the study in the following areas:

• the volume of milk shortage in Russia at the moment;
• the main causes of milk shortage in Russia;
• forecast of milk shortage in Russia for 2020;
• how has the import of dairy products changed in the first half of 2019;
• what do market participants think about government support measures for the industry;
• is it really possible to implement the May presidential decree and increase the export of dairy products by 2 times;
• what tasks need to be solved for the development of exports.

The topic of the report may cause confusion for those who are not familiar with the specifics of the industry. However, experts know that the shortage of raw milk is not a reason to refuse to increase the supply of finished products abroad. Our country has established strict control over the quality of dairy products, there are established national brands, and a law on organic products has been developed and adopted. All this provides a good basis for promoting goods to foreign markets, especially to China and Southeast Asian countries. The calculations of MegaResearch analysts showed that the plans set for the industry in the light of the decrees of the President of Russia are quite real and feasible.

Our company has been following the Russian dairy market for a long time and regularly conducts marketing research for its leaders — EFKO, Milprom, Rusagro, Nestle, Uzlovsky Dairy Plant, Ecofarming, Karelian Cheeses, Volzhsky Product and many others. We are also actively exploring other segments of food production, as well as other industries around the world. We invite everyone who is interested in business development to cooperate and offer analytical support from the best marketing agency in Russia according to the independent rating Motton Pik.

On October 7, 2019, within the framework of this exhibition, the IV All-Russian Forum of the Baking and Confectionery industry "Khlebnoe Delo" was held. MegaResearch agency took an active part in its work — the director of our agency Daria Podrez moderated the technological session "Modern technological approaches that shape the baking of tomorrow", and also made a report "The current state and prospects for the development of the Russian market of confectionery fillings".

During the session, technical and product solutions in baking and confectionery production, including current trends in their production and consumption, were discussed. In our report, we told:

• how the market of confectionery fillings has changed over the past 3 years;
• how fashion for a healthy lifestyle affects the structure of consumption of confectionery fillings;
• how does the drop in household income affect the level of demand for confectionery fillings;
• who is the main consumer of confectionery fillings;
• why did the import of thermostable fillings fall by almost 8 times, and non-thermostable fillings-increased by 18 times;
• why is the specific weight of fillings in the finished product reduced;
• how the market of confectionery fillings will develop in the next 5 years.

The complexity of this study was that there are no separate statistics on the production and foreign trade operations with confectionery fillings in our country. Standard methods of analysis for such markets do not work, so it is necessary to develop a special methodology to obtain relevant results. Our analysts did a lot of work, which aroused great interest: more than 50 participants of the forum — representatives of specialized companies requested an expanded version of the report, and during the break the discussion continued and even turned into a small additional presentation of the results obtained and the possibilities for their further expansion.

Our agency has long specialized in the analysis of the food market and its various segments, including those for which there is practically no source data in the public domain. We help assess the commercial feasibility of investments, calculate business plans, conduct consumer surveys and expert interviews, research and forecast market dynamics to solve specific business problems. Get expert analytics and develop your company together with the leading Russian marketing agency MegaResearch.

Another conference, where our company presented a study of another specialized industry market, was held on October 1-2, 2019 at the Renaissance Moscow Monarch Center Hotel. PR-director of our company Elizaveta Sharipova made a report "Analysis of the main cargo transportation market: current state and development forecast for 3 years".

The report analyzed in detail the current trends in the development of this market, its structure by key players, the size of their fleets and the main directions of cargo flows in Russia and abroad, and gave a forecast of the dynamics of cargo transportation volumes until 2023. A significant part of the speech was devoted to changes in state regulation in the industry that have occurred in the last 4 years, and the practice of switching carrier companies to gas-engine fuel.

The difficulty of studying the cargo transportation market is that there is no reliable statistics on the movement of transport on the territory of Russia, in addition, a fairly significant part of logistics services is provided according to gray schemes that cannot be accounted for in any way. Therefore, it was necessary to develop a special research methodology that would give relevant results with a sufficiently large degree of uncertainty in the input data. The reaction of representatives of the largest market players and industry associations present at the conference showed that our analysts coped with this task, and the discussion that ensued after the report confirmed that there are problems in the industry that did not escape the attention of MegaResearch specialists.

We have been following the cargo transportation market for a long time, and the leaders of this industry — the companies "Globaltrak" and "Agro-Auto" — have been our regular customers for the past few years. Our special pride is the preparation of a series of studies within the framework of the IPO launch of PJSC Globaltrak Management. We thank our partners for their trust.

In total, our company has completed more than 50 studies in the field of cargo transportation. That is why we can speak authoritatively and expertly about this market. We invite to cooperation all who are interested in consulting support from one of the leading marketing agencies of Russia, and we offer analytical study of any project related to automotive or logistics topics.