To assess the perception of the brand
How is your brand perceived?
Find out how well consumers know your brand, how they relate it to your competitors ' brands, and how important the values you want to convey through your marketing activities are to them. Despite the fact that much of this is in the area of emotional and psychological perception, which is difficult to analyze, there are certain objective parameters that can be measured. For this purpose, special methods of qualitative and quantitative research are used. First, surveys of various target audience groups are conducted, hypotheses are formed based on their results, and then they are tested on carefully selected samples of respondents whose opinions can be generalized with a high degree of confidence to the entire population of consumers.
What is needed for this
Dmitry specializes in marketing research projects, business plans and strategic consulting.