Identify customer needs
What do your clients need?
Do you constantly talk about the competitive advantages of your products through all possible communication channels, but do not get the expected effect? Check how much these benefits have value in the world of your customers. Consumers ' preferences change rapidly due to the economic situation, fashion, the appearance of new offers in related segments, the activities of competitors, and so on. Timely tracking of these processes will allow you to modernize your USP or change the emphasis in advertising campaigns and marketing events so as to emphasize the quality of the product or service that is relevant to the target audience. It is necessary to know the real needs of customers not only at the stage of launching a product on the market, but also at all other stages of its life cycle.
What is needed for this
Dmitry specializes in marketing research projects, business plans and strategic consulting.