Determine your market share
How can we find out your market share?
Market share is an objective indicator that is calculated as the ratio of your product output to the total market volume. In fact, it characterizes the scale of the company's business in comparison with competitors. It is important to track your market share in dynamics: if it is growing, it means that development is going in the right direction, if it is declining, competitors are coming, you need to understand the reasons and give an adequate response. Special attention should be paid to these studies during periods of economic crisis, when the market situation is changing much faster than in stable times.
What is needed for this
Dmitry specializes in marketing research projects, business plans and strategic consulting.